GuGu Tab
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Launch path
GuGu Tab
A ready-to-go tablet with GuGu inside and protection baked in.
Pre-launch, founding families
Screen time you'll feel good about.
GuGu is a friendly AI buddy on a kid-safe device that helps your child learn, play, and grow safely, while you set the rules from your phone.
Loading the live founding count.
GuGu in a child-friendly learning moment
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Meet GuGu
A buddy, not an algorithm.
GuGu is the friendly face of a serious safety platform. Little kids talk to GuGu: counting songs, bedtime stories, art and colors. Bigger kids get a learning buddy tuned to their grade and the subjects they find hard. You stay in control of the device and the rules.
The GuGu brand film
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The film: a day with GuGu, no talking heads.
GuGu
Ready to learn and play
Sing me a counting song!
🎵 One little, two little, three little stars! Four little, five little, six little stars! Want to count to ten together? Let's go! 🌟
Ask GuGu anything...
GuGu keeps the beat on guitar day
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Too young to type? GuGu is voice-first for ages 2–4 and reads along with early readers.
One companion, every age
GuGu grows with your child
Set the rules. We handle the rest.
Drag to your child's ageAge 2
2–4 years
First Steps with GuGu
A voice-first buddy that sings counting songs, tells gentle bedtime stories, and plays learning games, on a device locked to just the apps you allow.
Voice-first play
Counting songs
Gentle stories
Parent-approved apps
2–4 years GuGu journey illustration
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13 and up? We're building it. See waitlist details.
Ages 9 to 12
Homework, handled.
GuGu turns study time from a battle into a routine.
01
Snap it
Photograph tonight's homework or the exam syllabus. GuGu reads it and knows what Thursday's test needs.
02
Practice it
GuGu builds a mock test matched to their grade, their syllabus, and the topics they wobble on.
03
Say it out loud
Viva mode: GuGu asks aloud, listens to the answer, marks it kindly, and explains what was missed.
04
See it grow
You get a plain-language report: what improved this week, and where to focus next.
GuGu checks homework gently
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Exam practice out loud with GuGu
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The tutor trust contract
- GuGu explains and quizzes. It does not write homework for your child, and it flags copy-paste answers so practice stays honest.
- Study-with-me camera is optional, off by default, processed on the device, and you decide if it is ever on. Nothing is recorded or uploaded.
- Tutor sessions count as focus time in SmartRoutine, not screen time. Study never competes with play limits.
- When GuGu is unsure it says so and shows the working, so a wrong answer never hides behind confidence.
The GuGu difference
Protection your kid can't uninstall.
Most parental controls are apps, and kids are good at deleting apps. GuGu is different. It's built on the enterprise-grade device-management platform we operate as a Google Gold Partner: the same technology companies use to secure thousands of work devices, redesigned for families.
Device-level enforcement
Controls live below the app layer. Kiosk mode shows only the apps you allow. Nothing else exists.
Network shield
On-device VPN filters the internet itself: ads, unsafe sites, and social media blocked in every app and browser.
You hold the keys
Enroll, pause, or unlock everything from your phone. Your family, your rules, applied in seconds.
When something goes wrong, here's what happens.
Every reply GuGu gives passes our child-safety layer before it reaches your child. Curiosity is redirected, never punished, and when something needs you, a private alert reaches your phone with conversation starters.
- Shake-to-SOS emergency broadcast, built in.
- Frontier AI underneath, our child-safety layer on top.
9:41
Smart Blocking
GuGu.ai Protection
Detected
Dangerous challenge search
Action taken
Blocked & redirected to safe alternatives
Child protected
Google Gold Partner. Android today, iOS on the roadmap.
A day in the life
A day with GuGu
The same Tuesday, side by side. Without GuGu on the left. With GuGu on the right.
7:00 AM·Wake up
Without GuGu
Reaches for the phone before getting out of bed. Twenty minutes vanish into shorts.
With GuGu
The tablet stays asleep until the morning routine is done. GuGu unlocks it with a cheerful good morning.
refreshedWithout GuGu
Reaches for the phone before getting out of bed. Twenty minutes vanish into shorts.
7:00 AMWake up
With GuGu
The tablet stays asleep until the morning routine is done. GuGu unlocks it with a cheerful good morning.
refreshed7:30 AM·Breakfast
Without GuGu
Cartoons at the table. Cold toast, zero conversation.
With GuGu
Family time. The device stays away, and nobody argues, because GuGu is the one saying not yet.
connectedWithout GuGu
Cartoons at the table. Cold toast, zero conversation.
7:30 AMBreakfast
With GuGu
Family time. The device stays away, and nobody argues, because GuGu is the one saying not yet.
connected3:30 PM·Homework
Without GuGu
One YouTube video before homework becomes eleven.
With GuGu
GuGu's learning buddy walks through the math problem with pictures, then checks understanding.
productiveWithout GuGu
One YouTube video before homework becomes eleven.
3:30 PMHomework
With GuGu
GuGu's learning buddy walks through the math problem with pictures, then checks understanding.
productive5:00 PM·Free time
Without GuGu
Endless gaming. Every attempt to stop ends in a meltdown.
With GuGu
30 minutes of gaming, earned through GuGu's work-for-play tokens. The end is agreed in advance.
Reading, 30 min+10
Math quiz completed+15
Gaming session-20
Earned, not given.
Without GuGu
Endless gaming. Every attempt to stop ends in a meltdown.
5:00 PMFree time
With GuGu
30 minutes of gaming, earned through GuGu's work-for-play tokens. The end is agreed in advance.
Reading, 30 min+10
Math quiz completed+15
Gaming session-20
Earned, not given.
8:30 PM·Wind-down
Without GuGu
Bright screens and autoplay until way past bedtime.
With GuGu
The screen fades to grayscale and GuGu tells tonight's bedtime story in a soothing voice.
calmWithout GuGu
Bright screens and autoplay until way past bedtime.
8:30 PMWind-down
With GuGu
The screen fades to grayscale and GuGu tells tonight's bedtime story in a soothing voice.
calm9:00 PM·Lights out
Without GuGu
Midnight scrolling under the blanket.
With GuGu
The device sleeps. So does your child. Tomorrow, GuGu will be back.
asleepWithout GuGu
Midnight scrolling under the blanket.
9:00 PMLights out
With GuGu
The device sleeps. So does your child. Tomorrow, GuGu will be back.
asleepDesigned for days like this:
Less doomscrolling, more deep focus
Calmer bedtimes
More family time
Homework that gets done
Tomorrow can look like the right column.
Claim your founding spot.The shelf
Choose your way in.
Two ways to start today, and every future idea clearly marked on the roadmap.
GuGu Premium
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Launch path
GuGu Premium
The full buddy on an Android you already own.
GuGu Phone
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Concept · on our roadmap
GuGu Phone
The first phone a parent can hand over without a knot in the stomach.
SOS Band
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Concept · on our roadmap
SOS Band
A wearable for small wrists. One squeeze says where they are.
GuGu Tag
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Concept · on our roadmap
GuGu Tag
Clips to a bag or ID card. School runs, tracked gently.
GuGu Goodies
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Concept · on our roadmap
GuGu Goodies
Plush GuGu, the bobble night light, sticker books.
Roadmap items are concepts in development, never sold as products today. Explore the full shelf
Two ways to start. One promise.
Core safety is free on every path. Premium adds the full GuGu experience: one plan, everything included.
Device included
GuGu Tab
fromone-time
1 year Premium included, then $67/yr
A ready-to-go tablet, protection pre-installed
- Ready-to-go tablet
- Protection pre-installed
- 1 year Premium included
- Core safety free forever
Your Own Device
Free
Premium $7/mo · $67/yr (save 20%)
Use the spare phone or tablet you already have
- Use your own Android
- Core safety free
- Premium optional
- No credit card required
No credit card requiredCore safety stays free
A note from the GuGu team
Technology isn't the enemy. The addictive designs that prioritize engagement over well-being are. We built GuGu as a sincere effort to give parents the tools they need, and give children their futures back.
Our mission is simple: help families use technology mindfully, not obsessively. We want children to grow up with resilience, creativity, and real relationships, not dopamine dependencies.
The GuGu team. Parents, engineers, believers.
We're just getting started. Honestly.
GuGu is pre-launch. We won't show you invented testimonials or inflated numbers. Ever. Here's what's real today:
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Our goal: one million protected childhoods. Watch us get there.
Be among our first founding families.
Every movement starts with a few who believe early. The first families shape GuGu from day one, help steer what we build, and receive a lifetime thank-you.
Our thank-you for trusting us early: 30% off Premium for life. Not a launch sale. A standing promise that never expires, even as our prices grow.
Locked in forever. Your founding rate stays yours for life, on every premium feature we ever build - and it never resets, even when prices rise.
A seat at the table. Early access to new features and a direct line to the founders - your feedback steers the roadmap.
Privacy-first, always. Core safety stays free with your device. We protect children; we never sell families.
We're keeping this first cohort small and personal.
We're parents too. Your email stays private - never sold, never shared - and we'll only reach out about your founding spot. Unsubscribe anytime, no hard feelings.
Founding offer: 30% off any GuGu premium plan, applied for the lifetime of your subscription, for the first 500 familiesto claim. Core safety features remain free with your device. Discount applies to premium upgrades only and cannot be combined with other offers. We'll honor your founding rate even as standard pricing changes.